As I was writing 7 Days to Purpose in April 2025, something through the window caught my eye.

There was a beautiful white tree on the other side of the street. In the previous months the tree had no leaves but now it was radiating in its full splendor.

I was moved by the tree. I could feel like a new season was beginning. A season of renewal, blessings and joy. After contemplating the significance of the white tree, something clicked…

The White Tree was one of the most iconic elements in J. R. R. Tolkien’s legendarium. I remembered seeing it bloom in Minas Tirith at the end of The Return of the King.

The story of the White Tree brings me a deep sense of trust. No matter how things turn, the good will always find a way to be born again. And that’s what White Tree Wisdom stands for and what I experienced throughout my own journey.​

Hi, I’m Adrià, the founder of White Tree Wisdom and since I was a kid I loved The Lord of the Rings and role-playing games. Thankfully, later in life I found that my life could also turn into an inspiring journey...

During the final years of my engineering degree, I already started to feel a sense of adventure in my life. I started studying in Barcelona but I went to live abroad in Germany and later for my Master's in Boston. I was naturally a good student and I even spent some time in Academia before starting my corporate career.

​To my dismay, I found out that I wasn’t built for the traditional corporate path. Despite working with good colleagues, deep down I knew I wasn’t meant to be there and postponing my scary decision to quit was robbing the life out of me. By 2018 I left my corporate job to follow “my passion” for bodyweight fitness...

Before turning 29 and after 3 years of struggle on my own as a fitness coach and creator, I reached rock bottom. Despite my newly gained influence and roster of clients, the path I had chosen was taking me to another dark place, probably even worse than my corporate days.

This turned into an existential crisis which set me on the inward journey. In the end, I realized that if I truly wanted my life to change, I had to change. Instead of just focusing on tactics and strategies, I began to see value in discovering my true nature and learning how to align with it.

From 2021 to early 2026 I partnered with 5 different purpose-driven founders. In the previous years on my own, I had developed different skills that now helped digital brands grow. Looking back, it’s clear now the common thread among all the brands I helped: they offered transformation.

The tools and teachings I was learning from the companies I partnered with turned out to be the very things I needed for my own journey. Some of what I was learning also became really meaningful, as for the first time I could truly help my mother go through a challenging disease she had been carrying for over a decade.

By 2025, I turned 33 and discovered my life’s purpose: to create systems and frameworks that bring transformation. At that point, I realized I was being called to step beyond the role of an online marketer and become a mythic teacher.

And that’s how White Tree Wisdom began. It wasn’t something I planned, but rather the natural unfolding of my journey while being guided by something higher.​

As I was writing 7 Days to Purpose in April 2025, something through the window caught my eye.

There was a beautiful white tree on the other side of the street. In the previous months the tree had no leaves but now it was radiating in its full splendor.

I was moved by the tree. I could feel like a new season was beginning. A season of renewal, blessings and joy. After contemplating the significance of the white tree, something clicked…

The Eldest White Tree was one of the Two Trees that illuminated the world during the Days of Bliss. They were not in Middle-earth but in the Blessed Realm across the sea.

Unfortunately, the first Dark Lord with the help of a monstrous spider managed to destroy the Two Trees. This brought the darkening of the world.

Hi, I’m Adrià, the founder of White Tree Wisdom and since I was a kid I loved The Lord of the Rings and role-playing games. Thankfully, later in life I found that my life could also turn into an inspiring journey.

During the final years of my engineering degree, I already started to feel a sense of adventure in my life. I started studying in Barcelona but I went to live abroad in Germany and later for my Master's in Boston. I was naturally a good student and I even spent some time in Academia before starting my corporate career.​

This turned into an existential crisis which set me on the inward journey. In the end, I realized that if I truly wanted my life to change, I had to change. Instead of just focusing on tactics and strategies, I began to see value in discovering my true nature and learning how to align with it.

From 2021 to early 2026 I partnered with 5 different purpose-driven founders. In the previous years on my own, I had developed different skills that now helped digital brands grow. Looking back, it’s clear now the common thread among all the companies I helped: they offered transformation.

​